The private sector plays a significant role when it comes to economic growth in the Philippines by generating more jobs and contributing to our gross domestic product (GDP). Beyond that, it is also considered to be a driving force for inclusive and sustainable development in the country as more and more businesses employ corporate social responsibility (CSR) initiatives to address social and environmental concerns within the communities where they operate.

SM KSK Urban Farmers from Pasay City

Residents from Foreshore, Tondo Manila can now utilize a fully equipped Super Health Center from SM

By helping improve the quality of life of the people in these host communities, business is able to flourish. As such, CSR has become a key pillar of successful business management through the years. SM’s visionary founder, Henry “Tatang” Sy, Sr., put it best in his principle that social development and investment go hand in hand with business growth to achieve a better future.

SM Scholars General Assembly

The SM group has embraced the responsibility to contribute to nation building through its social good arm, the SM Foundation, Inc. (SMFI). For nearly four decades, we have focused our resources, time, and reach to ensure that we are able to create opportunities wherever SM is present through social good programs that are geared towards quality education, sustainable agriculture, healthcare, and disaster response.

Anchored on Tatang’s belief that education is the greatest equalizer, SMFI established the SM Scholarship Program in 1993 to provide the youth access to quality tertiary and vocational education. We believe that through our scholarship grants, SM will be able to contribute to eradicating the intergenerational poverty cycle by granting scholarships to economically challenged but deserving students. And to complement this and more importantly, to address the challenges being faced by our public school system, SMFI, together with social good partners such as SM Prime, we have provided school buildings equipped with key facilities and equipment to underserved communities. 

Another social good pillar of SMFI is sustainable agriculture that aims to address the dilemma of the aging farmer population in the country as well as the growing gap between supply and demand for local food sources. In 2007, the foundation launched the Kabalikat sa Kabuhayan (KSK) program to bring modern and sustainable farming skills and linkages in both rural and urban communities, empowering farmers to have food on their table and creating market linkage to provide them with economic opportunities. 

Staying true to its commitment, SMFI is one of the first responders after the onslaught of Typhoon Odette

SM Employees show their spirit of volunteerism as they help repaint an SM school building

Accessible healthcare and timely disaster response are also at the heart of the foundation’s advocacy. Through its Health and Wellness program, SMFI helps address the shortage of quality healthcare facilities in the country by constructing and upgrading health centers in host communities supplemented by medical mission activities nationwide. The Operation Tulong Express (OPTE), on the other hand, gives immediate assistance in the form of relief goods and medical services in collaboration with SM Supermalls and SM Markets to communities affected by calamities and disasters that frequently occur in the country.

During the onset of the Covid-19 pandemic in 2020, SMFI was one of the first organizations to assume an active role in assisting in the pandemic response by expanding the reach and impact of the Health and Wellness program and utilizing its partnerships to extend a helping hand to frontliners and Filipinos nationwide, especially those in SM host communities.

SMFI donated PPEs and much-needed medical equipment to various hospitals nationwide to help fight the spread of COVID-19

Through these social good programs, we continuously aspire to be a development partner for our host communities and serve as model for other organizations in terms of bringing social development specially in areas where they operate.

Implementing CSR involves a dynamic learning process given that social and environmental good are moving targets – and these cannot be fully achieved through one-time activities and decisions. Instead, companies should view and approach CSR as a process of continuous improvement that involves being constantly alert to new issues and considerations, which can be achieved through consistent community consultation and engagement.

And contrary to the notion that CSR is only an approach for large corporations and multi-national businesses, small and medium-scale enterprises can also have the means to benefit their respective communities in their own ways. In fact, they are more likely to effectively facilitate local-level CSR programs as they are more deeply embedded in their communities. Examples of these include sourcing of raw materials from community-based suppliers, matching and encouraging charitable work by employees, and even as simple as going paperless in their daily business operations.

CSR programs, no matter the size or scale, are valuable to the communities they are serving because of their pivotal role in promoting sustainable, just, and balanced development, and contribution in addressing social and environmental challenges. 

Earth Hour is an annual campaign launched in 2007 by the World-Wide Fund for Nature (WWF) that encourages the turning off of non-essential lights as part of energy conservation efforts for the planet. Since its first observance in the Philippines in 2008, SM has been joining the campaign every year, being one of the first in the private sector to support it.

This year, SM will continue to promote the campaign by being one of the official partners of WWF for the Earth Hour Virtual Run, to be held from March 26 to April 22. Aside from this, all SM malls will be joining the light switch-off on March 26 from 8:30 PM to 9:00 PM.

"SM is proud to have been supporting Earth Hour throughout the last 14 years. Every year, we partake in this very important movement because we want to inspire people to action and tell them that no matter how small their contribution is, it will go a long way if we work together," said Engr. Liza Silerio, SM’s Vice President for Corporate Compliance and Head of Sustainability. 

“Through Earth Hour, we want to engage over a billion people worldwide and engage decision-makers whether in business, institutions, and governments, to move the agenda of nature up the priority list in the global sphere and in the national agenda. We want people to lend their voices as we're shaping our future, 

and hopefully, we'll be changing the ending for the positive – for both people and the planet,” said Atty. Angela Ibay, Climate and Energy Program Head of WWF-Philippines

Aside from joining the campaign every year, SM has been active in environmental protection in many ways. For instance, all SM malls are equipped with energy and water conservation facilities. The company also regularly joins tree planting activities, and has waste management initiatives such as Trash-to-Cash, e-waste and used acid lead batteries collection programs, and the plastic waste collection program with the Plastic Credit Exchange.

SM has also been investing more in renewable energy. Eight malls in the country and three in China are now equipped with solar panels, with more to follow in the coming months. SM also pledged to increase its use of renewable energy to 50 percent of its overall energy usage by year-end.

SM City Tuguegarao Downtown Solar Rooftop

SM's other sustainability initiatives include the annual Green Film Festival, promoting environmental awareness among students and the youth through films; the AweSMSeas project, promoting awareness on the negative impact of plastic waste on seas and oceans; and the International Coastal Cleanup joined by thousands of volunteers every year, to name a few.

SM Cares is the corporate social responsibility arm of SM Prime Holdings, supporting initiatives that focus on communities and the environment. In addition to its programs on the environment, SM Cares’ advocacies include programs on women and breastfeeding mothers, persons with disabilities, senior citizens, children and youth, and the Bike-Friendly SM Program. 

Visit www.smsupermalls.com/smcares to learn more.

Today, living an eco-friendlier life has become much more manageable. With many simple yet effective ways to make our everyday lives more sustainable, and with many groups ready to help us take that first step toward a greener future, there is every reason to start today. Living a personal sustainable lifestyle can be impactful only if we do it together to preserve our planet for generations to come.

One of the best things to live sustainably is to reduce your carbon footprint. Many seemingly harmless daily activities can contribute to a higher carbon footprint or other greenhouse gases (GHG) in the atmosphere, leading to dramatic climate changes. An increased carbon footprint includes high electric consumption, driving our cars over short distances, and the excessive use of aerosols and air conditioners, to name a few. Try to identify and minimize these activities if you can, or look for more eco-friendly alternatives, if available.

You can also lower your carbon footprint by using energy efficiently. Use energy-efficient appliances, replace your old lighting fixtures with LED lights, and turn off energy-consuming items when not in use. Doing these eliminates energy waste in your home and helps you save more on utility expenses.

The 2020 Climate Transparency Report disclosed that the Philippines generated 1.18 tons of carbon dioxide equivalent per capita in 2017. The country will need to reduce its emissions to below 132 metric tons of carbon dioxide equivalent by 2030 and below -198 metric tons of carbon dioxide equivalent by 2050. It is to meet the 1.5°C-compliant climate change mitigation goals of the Paris Agreement, of which the country is a signatory. 

Together with the Plastic Credit Exchange, SM Cares helps gather empty, clean, and dry plastic waste at select 

SM Supermalls nationwide. Plastic waste may be dropped off every day from 10AM to 5PM.

Another way to make your lifestyle more sustainable is to correctly manage and segregate your garbage. Sort and separate your waste by type (e.g., paper/carton, plastic, glass, metal, electronics, etc.). It helps to find out more about your community's waste collection and management policies. You can even make extra cash if you dispose of your non-organic waste through the proper channels.

You can also minimize the waste you generate at home. There are many simple ways to do this. It includes reusing plastic bags, opting for eco-bags when shopping, and avoiding single-use items. By being mindful of our food consumption, we can also significantly reduce food waste and packaging. 

The 2020 Ocean Conservancy and McKinsey Center for Business and Environment report that the Philippines ranked third among the world contributors to plastic pollution, with 2.7 million metric tons of plastic waste each year.

SM's Trash to Cash recycling market happens every first Friday and Saturday of the month 

from 10 AM to 2 PM across all SM Malls and select SDMC Malls nationwide.

As a responsible member of the community, SM has consistently implemented programs to inspire Filipinos to be more sustainable, educating them on the importance of sustainability and how to help protect the environment. It includes the long-running Green Film Festival, which features the free screening of environmental documentaries for students and other program partnerships that promote alternative options to plastic. 

SM also has projects that directly engage its mall-goers, focusing on solid waste management. These are the monthly Trash to Cash recycling market and the collection of used lead-acid batteries (ULABs), the Electronic Waste Collection program, and the Plastic Waste Collection program held in partnership with the Plastic Credit Exchange. To date, SM Supermalls have collected more than 11,600 kg. of plastic waste, 2,000 kg. of electronic waste and 908,000 kg. of assorted recyclable waste. 

Customers can drop off their electronic waste at bins in the Cyberzone and selected locations 

of SM Supermalls nationwide.

In addition, SM has been exploring renewable alternatives as its malls' energy source. For instance, in 2020, the company generated 9,620 MWh of energy from solar roof panels installed in ten different malls nationwide. The company has also completed solar panel retrofits in other malls. SM hopes to achieve its goal of having 50% of the energy it consumes being sourced from renewable sources by the end of this year.

"We have always been an advocate of sustainable living. Proof of this is the numerous environmental initiatives that the company has implemented. We build our malls with the environment and community in mind, and we make sure that our developments contribute to environmental protection," said Engr. Liza B. Silerio, SM Supermalls' Corporate Compliance Head. "More importantly, we know that personal sustainability is key to achieving the green future that we want. We will continue to implement programs that encourage positive change within our community partners."

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs to support communities, promote social inclusion and care for the environment. Its CSR advocacies include the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the Bike-Friendly SM Program. 

To learn more about these programs, visit www.smsupermalls.com/smcares.

SM Prime traces its journey on sustainable design and development way before the concept has gone main stream. At the heart of SM is its commitment to serve its customers – designing its malls to bring better comfort and an enjoyable experience in every visit to SM Supermalls. 

Sustainable Comfort 

Built through several phases of development, SM Megamall, among SM’s 78 malls across the country, has grown into the complex it is today with 800 shops including 250 dining outlets and 16 anchor tenants. Customers explore the expanse of the 10-hectare development from its convenient parking grounds, relaxed atmosphere and beautiful façade. Behind this is sophisticated engineering anchored on sustainable design and technology. 

•  SM Megamall is energy and water efficient. The building is enveloped with EIFS or Exterior Insulation Finishing Systems board which helps boosts wall insulation, making it more resistant to heat. It only uses LED lighting system allowing a 50% energy saving. The mall also tracks a lighting operating schedule following the supply requirement of our mall activity and does not contribute to environmental lighting pollution so as not disturb nocturnal animals. It also uses sensor activated escalators that contribute to about 30% energy savings. It’s air handling system uses high-efficiency air-conditioning system that has greater environmental stewardship. Lastly, it uses efficient water fixture for water savings and recycles water.

SM Megamall

• SM Megamall works with the natural environment. The mall utilizes green walls, skylights and clerestory or a high section wall that contains windows above eye level to increase the flow of natural light. It is surrounded with plants of local varieties and selection of trees and shrubs.

SM Megamall Bicycle Racks

• SM Megamall promotes mobility. Situated in the middle of EDSA, SM Megamall brings 550 buses into one integrated system to promote easier mobility. Green hybrid transports provide options for the more environmentally conscious passengers. All public transports are required to meet mandated emission levels in support of the Clean Air Act. The mall is pedestrian-friendly with about 1,595 square meters of covered walk ways. Throughout the mall, designated bike lanes and parking spaces are provided. Lastly, parking sensors not only make parking easier but has also reduced emissions in the parking areas.

SM MeaTower

Environmental Strategy

All these initiatives are aligned with SM Prime's environmental strategy of developing, designing, and building integrated lifestyle cities with sustainability and resiliency considerations in mind. 

Echoing these efforts, SM Prime continues on its transition to clean energy. Aside from investing in energy efficient programs, the company is broadening its renewable energy investments. SM Prime targets to increase its demand for electricity sourced from renewables by more than 50% across all of its business segments by end of 2022 in support of the Department of Energy's goal of moving the country's renewable energy supply component up to 35% by the end of the decade. 

Moreover, as part of a growing movement of responsible and sustainability-centered enterprises, SM Prime has joined the 2,500 organizations worldwide in supporting the Task Force on Climate-related Financial Disclosures (TCFD) and its goal of creating a more resilient financial system through better climate risk disclosures. Through this, it hopes to continue to drive its business to adopt more sustainability initiatives related to climate change.

At Hamilo Coast, SM property in Nasugbu, Batangas, it continues to uphold its commitment to sustainability and conservation as it planted 50,000 more mangroves which covers 100,000 square meters of the estate. This is also touted as one of the largest mangrove areas in Nasugbu.  Hamilo Coast continues to protect its mangrove ecosystem together with the World Wide Fund for Nature (WWF) Philippines—a partnership it has nurtured since 2007.

Hamilo Coast also undertook the initiative to declare three of its coves, namely Pico de Loro, Etayo, and Santelmo as Marine Protected Areas in 2009.

SM is regreening the country sides through its tree planting program led by SM City Baguio. This is in partnership with the Philippine Military Academy (PMA), the Department of Environment and Natural Resources - Cordillera Administrative Region (DENR-CAR), Baguio Water District, the local government of Baguio City and 25 media organizations in Baguio. 

As of January 2022, over 600,000 trees have already been planted in Baguio City and neighboring towns in Benguet.

SM further promotes sustainable practices through water recycling and the adoption of technologies that promote smart water use. In 2020, it was able to recycle 28.9 million cubic meters of water.

In terms of solid waste management, SM Prime has intensified its campaign by requiring all contractors to implement proper waste management procedures during construction.   A long-running program through SM Cares, the monthly Trash to Cash (TTC) provides an avenue for the community, including properties’ tenants, to participate in solid waste management. This initiative ran for nine months in 74 malls and five SM Development Corporation properties in 2020, saving 134,067 seven-year-old trees to date.

It also undertakes paper recycling in partnership with the Trust International Paper Corporation and the responsible transport, treatment, storage and disposal or processing of the properties’ generated hazardous waste, compliant to the government’s implementing rules and regulations. 

Resiliency as a Necessity

While SM serves millions of customers every day, its impact goes beyond its businesses – touching the lives of millions more in the communities wherever it is present. For a country like the Philippines, the impact of climate change can already be felt with typhoons getting stronger and more frequent. 

Hans T. Sy, chairman of the Executive Committee of SM Prime has served in leadership roles in both national and international organizations focused on disaster resiliency and its impact to business and society. Leading by example, SM integrates disaster resiliency in its business strategy as well as its city and mall designs and developments. This, not only allows SM businesses to operate during calamities, instead, also helps communities become more resilient to typhoons. 

“I believe in an age-old adage; an ounce of prevention is worth a pound of cure. SM Prime has taken deliberate steps to reinforce resiliency across its properties and provide a focused approach on sustainability in order to preserve communities and save lives,” said Mr. Sy.

Such is the impact created by SM Masinag.

Vermont Park Phase 1 is located near SM Masinag. For years, it would undergo flooding during typhoons. However, the story has changed. Since SM Masinag opened to serve the community, it has been equipped with a water catchment facility that can detain 17,681 cubic meters of water, which is equivalent to 7 Olympic size swimming pools. This helped control the flooding of nearby villages during typhoons.

Meanwhile, SM Marikina, which is also in a high-flood rate zone, is able to serve as first responder and a safe haven to affected families during times of calamities. This is because it is standing on 246 stilts with an elevation higher than the highest recorded water level rise in Marikina City. 

Sustainability and Resiliency as Strong Foundations for Responsible Development

SM Prime anchors its development on both sustainability and disaster resiliency. For SM, both serve as strong foundations for responsible development – to address the increasing demand for urban areas and to address the threat of climate change. 

From the onset of concept design, SM Prime allocates around 10% of capital expenditure to incorporate sustainability features and disaster resilience when building malls, offices and even integrated lifestyle cities. 

"The safety of the communities, employees, customers, and the facility structure remains top priorities in all SM Prime developments. As I tell my design teams ever so frequently, ensuring safety is the only way I can sleep well,” Mr Sy said.”     

For SM, this means the hard infrastructure capacities as well as how spaces are designed to facilitate mobility, green transport options, greener buildings and even green technology such as being powered by solar energy. As such, wherever SM operates, SM Prime makes every effort to help create the spaces and cities we need in order to sustain ourselves into the future. 

The secret?  It is sitting on 246 stilts. 

SM City Marikina is uniquely designed. The 6-hectare mall property which is located within the Marikina River Watershed is an elevated mall built on top of 246 stilts.